Keep in touch with site visitors and boost loyalty

James Crowe • January 17, 2023

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.


Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.


Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.


Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.


It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.


Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!


Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.


A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

By Nicola Brown May 2, 2025
Corporate team building in the growing technological work environment nowadays has changed from more traditional office activities to something more engaging and meaningful that is more about creating bonds among employees. Among aspects that can be witnessed in boosting a team, trust and communication lie outdoor challenges – in which participants take their activities outside the office and into nature. For example, outdoor hiking activities can offer a team something that indoor exercises simply cannot provide if they wish to bring every small piece together. The Power of Outdoor Challenges for Corporate Teams Outdoor team challenges hold strong promises of exciting and new experiences for teams. Hiking is perhaps the most popular such outdoor activity. It is more than just attending the meetings in their meeting rooms: much happens outside as employees interact in an informal atmosphere where teamwork is natural. Whether climbing a rough trail or trying to figure out the solution to a problem together, outdoor challenges help to create opportunities for collaboration and communication, two of the most important skills that a team needs in any workplace. Strengthening Team Bonding Team bonding is one of the major advantages of outdoor challenges. At the workplace, employees tend to interact with each other within the parameters of assigned roles, tasks, or projects, which limits their opportunity for more genuine personal bonding. Outdoor activities eliminate these constraints. Hiking or some other physical challenge provides team members the opportunity to view each other through a more personal lens during moments of vulnerability, triumph, and support. Such memories forge stronger personal bonds, which translate into a tighter, better-working team in the office. Improved Communication and Collaboration Something more important than communication is an internal challenge. Teams will need to work closely as they find their way around whatever it is they have to do. Suggestions may have to be given, directions may have to be given, or encouragement will be offered to others. For example, a team trekking needs to be communicating to be able to summit. This whole scenario really mimics real life, transforming the problem-solving and collaborating in real time into learning skills transferable to the workplace, where clear communication and teamwork are really vital for success. Enhancing Leadership and Trust Another fruitful arena to foster leadership characteristics and engender trust in the group is outdoors. Employees are put into situations where they must rely on each other’s strengths and talents to accomplish a common goal. Limited knowledge of the individuals in question and the sometimes unpredictable nature of these conditions give rise to natural leaders: not necessarily those of the highest rank but those who are capable of intentionally and successfully motivating, guiding, and supporting the others in the terrain. It is here that all leaders in the team's eyes have a multitude of meanings, be it putting their hand up to lead through a crisis or carrying valuable insight at a moment when it is most needed. Here too is where the work of instilling trust goes on, for team members learn to rely on one another and carry shared responsibility for success. Boosting Mental and Physical Wellbeing It’s no secret that spending time outdoors is good for the mind and body. Fresh air, physical exercise, and exposure to nature have been proven to reduce stress and increase happiness. For a corporate team, these outdoor challenges provide a much-needed break from the daily grind, recharging the group and improving overall wellbeing. Hiking and other outdoor activities also encourage physical activity, which has been linked to improved focus and productivity once back at work. It’s a win-win situation. Chasing Summits: Your Partner in Corporate Team Building If you’re looking for an unforgettable team-building experience, look no further than Chasing Summits. Specialising in outdoor adventures designed to bring corporate teams together, they offer bespoke hiking challenges tailored to your team’s specific needs. Whether you're looking to enhance communication, foster leadership, or simply enjoy a day out in nature, Chasing Summits provides an environment that encourages growth and connection. Their expert guides ensure that every challenge is not only physically rewarding but also mentally stimulating, making for a truly enriching experience that will stay with your team long after the day is over. Ready to Transform Your Team? Corporate team building is about more than just fun activities – it’s about creating real connections, fostering trust, and developing skills that benefit both the team and the organisation. Outdoor challenges like hiking offer the perfect opportunity to do just that. If you’re ready to take your team on a transformative journey, visit Chasing Summits today to learn more about their tailored outdoor challenges for corporate teams. Get outside, get active, and watch your team thrive!
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